The Inevitable End
Although The Secret Storm kept viewers tuning in the beginning, by the late ’60s the show was starting to decline. But rather than cancel early, producers insisted on trying out different writers to see who could make the viewers tune back in. Eventually, by 1974, CBS decided to pull the show and replace it with the game show Tattletales, after CBS bought the rights to the show from its sponsor American Home Products. Advertising revenue from the show was not impressive and the writing and producing changes they made to fix that problem weren’t working out.