Festival Goers Enjoying The Moment
Photo Credits Daily Herald/Mirrorpix/Mirrorpix via Getty Images
Here, a group of hippies blows bubbles at the Isle of Wight Pop Festival in 1969. During the late 1960s, young Americans began to dress down. Replacing slacks for jeans and shoes for bare feet, the hippie movement was underway. College students and young adults saw the once popular way of dress as a social construct. In San Francisco, the hippie movement was born with young professionals, artists, and musicians adapting to a Bohemian lifestyle wearing theatrical costumes and wearing used or vintage clothing. They were looking to create a sense of individuality and creativity out of their clothes to express themselves by not shopping at department stores and going against the typical idea of the American Dream.
